If you have a business that has a street level store front then you no doubt want signs that can attract attention of the people passing by on foot, by bike, skateboard, car or truck. The fact is that it doesn’t matter what mode of transportation your potential customer is using to get from point A to point B if they are going down your street than you have a chance to grab their attention. With that in mind there are many signs that you can do to accomplish this, but one of the most cost effective ways is to use the windows your store front has by putting up window graphics.
Your Company Logo on the Window
The most obvious is to put your company logo on the glass. Logos are very unique and if done right they can be very attractive to the customer who might be looking for your product or service. The more well known your logo the more important to put that logo on everything. If you have a strong brand then the logo should be on all types of signs, but at the very least you should put the logo on the front glass window. The glass windows of a retail store front are usually large so this is an opportunity to have a large logo on the window.
Some brands are really strong like Realty World. This is a well known logo that is known all over the world so when people see this logo on the glass they will know not only what type of business is at that location due to its well known status but it is memorable.
Another way to use your store windows is to put graphics in the window that show lifestyle photos. A great example of these are Walgreens stores. Although I’ve never done signs for Walgreens I always think of Walgreens because every Walgreens in San Francisco has some store front windows that have large colorful graphics of people smiling and doing stuff like shopping, or putting on make up, or exercising. These lifestyle photos give the sense to the customer that if you shop at Walgreens you will be happy like these people in the window.
These kind of graphics are not just used for large chain stores like Walgreens. They can be used for commercial real estate companies that what to attract a certain tenant to a retail space, or they can be used for high end shopping centers who want to sell you on a lifestyle not just the clothes that are on your back or the shoes that you wear.
Window Graphics Show a List of Services
Martin Sign Company recently did some window graphics for a local Cartridge World. Cartridge World refills ink cartridges, but they do other types of services too. This particular Cartridge World had a very small store front so they had to be creative with the space on the windows that they had. They wanted to put a list of services that they offer but also to keep their brand intact. They designed some digital printed posters that could be mounted to the inside of the glass that share with the pedestrians a list of services they offered. With bright colors, a well known logo and a list of services a potential customer passing by on the street would know before walking in if they needed the service of Cartridge World. But more importantly the Cartridge World window graphics were reaching out to the customers who didn’t know that this business was there by sharing with the uneducated pedestrian that Cartridge World was here if they needed.